Independence
SIGNAL is reader-supported and privately owned. No venture capital. No corporate backers. No parent company with interests in the space we cover.
We do not accept sponsored content, paid reviews, or product placement. If a piece is sponsored, it will be labeled unambiguously as "Sponsored" — and as of this writing, we have never published a sponsored piece.
Conflicts of interest
Our writers disclose any holdings or direct financial interests in companies they cover, both to editors and in the published piece. If a writer owns stock in a company they're writing about, that's flagged at the top of the article.
Editors do not hold any equity in AI-sector companies. We refuse compensation in the form of free products or services beyond standard review copies (which are returned or disclosed).
Sourcing
Where we quote sources, we attribute them. Where a source requests anonymity, we explain why in the piece. We prioritize primary sources over secondary reporting. We read the documentation, run the models, and talk directly to the engineers and founders shaping the tools we cover.
Verification
- Every factual claim is checked against primary sources before publication
- Benchmarks and capability claims are reproduced where possible
- Direct quotes are confirmed with the speaker before publication
- Company performance metrics come from filings or direct briefings, not press materials
Corrections
When we make an error, we correct it visibly and transparently. Substantive corrections appear as notes at the top of the article, with a dated log of what changed and why. We do not silently edit published work.
See something wrong?
Email corrections@signal.example with the URL and specifics. We take corrections seriously and usually respond within 24 hours.
Use of AI in our own writing
We use AI tools to assist with research, fact-checking, and outline work — but every sentence published on SIGNAL is written and edited by a human. We do not publish AI-generated articles. When we quote AI outputs (to illustrate a capability or show model behavior), the quote is labeled as such.
Reader privacy
We do not sell reader data. We use minimal analytics — aggregate only, no per-reader tracking. Our newsletter uses simple open-rate metrics that you can opt out of. We do not participate in ad networks.
Editorial team
SIGNAL is written by a small editorial team with backgrounds in engineering, journalism, and the AI industry. We prioritize depth over frequency — which means we publish less than competitors but spend more time per piece. The goal is that everything you read here passes the "would I send this to a senior engineer friend?" test.
How we're funded
Subscriptions from our newsletter and from supporting readers. That's it. No advertising, no data sales, no affiliate links. If you want this kind of journalism to exist, supporting it directly is the way.